If you use WordPress, you can either find or develop a theme that makes sure your audio content is front and center, like in the example below.
While many podcast listeners use smartphone apps to access episodes, it’s best practice to host your individual episodes together with some show notes that are search engine-optimized. Your podcast page or site should contain all the important information that interested listeners need to be able to hit Subscribe.
Mention other businesses and entrepreneurs in your episodes.New podcast? Use the two-week ratings rule.Turn podcast episodes into YouTube videos.Repurpose content into videos, images, and blog posts.Distribute your podcast across as many platforms.Create a dedicated podcast site or page.11 Best Strategies to Market Your Podcast in 2020 Let’s take a look at these 11 best strategies. So how do you successfully market a podcast in 2020 to help grow your business? Though there are far less podcast marketers than there are video marketers, the challenge of growing an engaged and high-converting listenership still stands. What this means for your business is a market that is able to appreciate and recognize your expertise in your niche while also having higher propensity to spend on your products or services. Why Start a PodcastĪccording to recent data, there are about 850,000 total active podcasts available across multiple channels and platforms.Ĭompared to the 31 million channels on YouTube, this positions podcasting as an excellent marketing channel for your business – plus, podcast listeners are reportedly more educated and wealthier, with nearly half of all total podcast listeners being college graduates and earning a net income of $250,000 annually. Thinking of starting a podcast? In this blog post, we’ll show you why this can be a great channel to add to your marketing campaigns, and then walk you through 14 of the best strategies to market your podcast for 2020 and beyond.
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